Copy is one of the most integral parts of good marketing and the words you use on your sales, home and landing pages can make a massive difference. A change in just a few words could either double or halve your conversions.
However, for many businesses, copy is an afterthought that doesn’t get the attention it deserves. How do you even know if the words you use on your pages are even making an impact on your desired target audience?
Today, we’ll show you how – with these nine tools you can use for message testing. But first, let’s get something important out of the way.